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Trivago – Leader in the Travel Industry

The minute anyone thinks about travel, Trivago is the first thing that comes to mind. While Trivago flights haven’t begun yet, hotels are something that Trivago can definitely help with. So, what exactly is Trivago’s story?

Trivago is one of the most well known German MNC portals specializing in online services of the hotel and related fields. This well known “hotel search engine” is the perfect place to help you make your travel plans. The company’s aim is to help each and every traveler search for the best hotel that comes with the most attractive lodging offers anywhere across the globe.

Traveling down the lane with Trivago

Founded in the year 2005, in Germany, the company has its headquarters in Dusseldorf. By 2009, Trivago launched its primary TV campaign both in Spain and Germany making the company all the more popular. By 2011 the company had spread its wings to Belgium, Austria and Czech Republic. By 2012, it reached America and 2013 saw Trivago make its entry into Asia. Now this wonderful giant ranks number one as the biggest internet hotel search website with 55 markets globally that millions of people browse in order to book their preferred hotels and related services. With more than 1300 employees, Trivago has made a commendable niche for itself.

How Trivago helps you

Any layman can operate the Trivago site that is extremely fast apart from being intuitive providing comparisons of more than 1.8 million lodging options from more than one hundred and eighty travel agents who are registered online. The site provides you with all necessary information that will help you make the best choice independently. This includes ratings, reviews, pictures and all other important details you would like to know in a matter of a few seconds. Their service is free of hassles and really quick that makes them successful as a search engine for hotels.

The Trivago app

Good news is that Trivago has an app that can be downloaded instantly helping you compare various hotels and their ratings. All that one has to do is enter the name of the city you want to search and your preferred location in that city which will bring forth ample choices for you to take your pick from. Entering your travel dates and number of people traveling will help to make your choice easier and faster. The app helps you explore umpteen locations with the aid of their map too. They also have posted reviews to make your choice easier.

Once you have keyed in all the required information the Trivago site will exhibit the following details

Name of the hotel
Best offers
The amenities offered by the hotel
Its distance from a prominent landmark
The “Trivago User Review” score
The alternative three best options and rates
“Trivago advice calendars” also exhibit the most economical and also the most expensive months for each destination.
“Show Top Deals” is yet another button that Trivago has that focuses only on hotels with remarkable markdowns. This feature provides you with ample opportunity to steal the best deals.

Trivago also provides you with advanced searching filters including night rates, star ratings, and casino, or spa facilities, whether the hotel is child-friendly and so on. While searching for a hotel can be done through various other sites, the best part with Trivago is that they help you with the entire booking procedure. So this makes them more preferable as everything gets over with one shot once you enter their online site.

Trivago marketing

Trivago specializes in marketing online, brand marketing and public relations too. With the aid of television advertising, this giant has gained entry into umpteen new countries. This multinational company is moving ahead to build themselves into a global brand and their success stories are proof enough for the giant strides they have been making. Their aim to build up brand awareness has been yielding excellent results and now they have risen to the top in five countries namely Italy, France, Spain, Germany and Australia.

How Trivago mints money

The company makes its profit from every click a customer makes on the site. Hotels need to pay Trivago for every the customer makes on their site and Trivago also earns a good commission when a booking is completed. With all credit to the various search engines like Orbitz, Expedia, and Travelocity, their work is made so much easier.

The “Trivago Hotel Manager” B2B portal that aids hoteliers to handle their presence through this site is a real boon for hoteliers. Trivago provides them with the facility to customize and update their listings and also provides them access to competitive ratings. The hotelier is also able to monitor closely how well they are doing as they have the privilege of checking how many people view their profiles, the number of bookings they receive and clicks they get on a daily basis.

Trivago is, thus, climbing the ladder of success and popularity very quickly, and we cannot wait for Trivago flights to make their way into the market!

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