Stephen Curry and Under Armour: The Story of Sneakers

Stephen Curry is surely one of the most dominant, popular and highly decorated players in the world of basketball. The Golden State Warrior point guard has many accolades attached to his name; leading his team to 3 straight NBA finals and winning back to back MVP awards that include the very first unanimous choice ever in the award’s history and many more. He was the NBA’s 85th highest paid player in the last season; but according to his agent Jeff Austin, he could soon become the highest paid player in NBA history by signing a contract that is reportedly worth 201 million. The previous highest paying deal was signed by Memphis Grizzlies point guard Mike Conley that was worth 153 million dollars.

Curry’s Under Armour Contract

The Stephen Curry and Under Armour partnership goes back to 2013, when the brand signed him after their rivals, Nike, passed on a chance to match the 4 million per year deal offered by Under Armour – which was 1.5 million more than what Nike was offering. The company released their first Curry titled sneakers on February 15, 2015, labelling them as “Curry 1”.

The company has recently renewed its sponsorship deal with Curry till 2024. The contract’s worth has not been made public yet, but it is believed to include an equity stake in the company. Curry claims to have a pretty good relationship with the brand. He recently said in an interview “ In the first two years of the deal, we accomplished so much, both on and off the field and I’m looking forward to being a part of the brand’s history throughout my playing career and even beyond that”.

Latest Sneakers in the Range:

Under Armour Curry 5 Pi day

The Curry 5’s are the fifth signature sneakers in the line. They were released on Curry’s birthday, 14th March, 2018, which is also “Pi day” (Annual celebration of the mathematical constant). Being launched on Pi Day, the sneaker was sewed in a unique black knit upper with a Pi symbol on it. The sneaker did phenomenally well – it was sold out just days after the launch and was restocked a month later on 14th of April 2018. Priced at $130 the sneakers are definitely a pick for basketball fans as well as sneakerheads.

Under Armour Curry 4 “Dance Mom”

The Under Armour Curry 4 Dance Moms are the limited edition sneakers that have recently been gifted to season ticket holders of Curry’s team, Golden State Warriors. The sneakers feature a one of a kind Warriors color themed sweater print on the toe, with a blue knit top for the midfoot area and white soles. The sneakers are inspired by a Warriors superfan, Dance Cam Mom and her colorful game day attires.

Under Armour Curry 4 Low

This is an all-red rendition of the famous Curry 4s. It was inspired by Steph’s collaboration in the “Nothing But Nets” campaign run by the United Nations, which the basketball legend has been a part of since 2013. Priced at just $120, the pair would be a total steal for sneakerheads.

Recommended Read: 5 Best Home Gym Workouts for Women

Since the launch of Curry 1 on 15th February 2015, the brand has never looked back. The sales of the signature shoes have been up and running by a whopping 350% as of the start of 2018. The current sales of Curry titled shoes have beaten the likes of considerably bigger brands like Nike and Adidas. In fact, statistics show that no Nike signature shoe (other than its Jordan range) has sales that exceed those of the Curry-labeled shoes.

Related Reading

Tips for Buying the Best Dog Food

Most of the dogs do not have a food fuss and may eat almost anything that you feed them. Dogs are not choosy at all when it comes to food and nutrition. Hence, it is important to make sure that the food that you are purchasing for your dog is healthy. The landscape of dog food has been developing by leaps and bounds in recent times. There is a wide variety of options to choose from in the online and offline market. Given the wide range of options that are available today, buying the best dog food might seem to be a confusing task indeed. All the commercial pet food that is available in the market today is regulated by the FDA. Therefore, most of the products do contain nutritious, healthy, and safe ingredients. But it does help to know certain basic factors you should look for while buying food for your dog. Prioritize on the nutritional guarantee The best dog food, which meets the dog’s needs adequately has a statement written on the label of the product, from the Association of American Feed Control Officials. Buy from some of the best dog food brands, such as Fromm Family Foods, Earthborn Holistic, Nature’s Variety Instinct, and The Honest Kitchen.

Different Types of Kitchen Cabinets Available for Your Home

The most important aspect when designing your kitchen is deciding on the type of cabinets. In addition to functionality, kitchen cabinets score on aesthetics as well. Once the layout is planned, you can go ahead with choosing the cabinets. If you’re remodeling your home or just the kitchen, what you need to consider are the types of cabinets that furnish your kitchen. Here are a few types of kitchen cabinets that you can choose from. Base cabinets These kitchen cabinets are mounted on the floor and they are placed after checking out the floor plan. A major part of your job in the kitchen is on these base cabinets, which hold and support the countertops. These base cabinets are combined to carve out kitchen islands. A number of base cabinets are fused/set against one another and installed on site. The base cabinets, in addition to supporting the countertops, serve as drawers to hold your cutlery and appliances. Wall cabinets Mounted on the walls, these cabinets can store everything, right from your cookware to cookbooks. In terms of design, they offer utmost flexibility. Wall cabinet kitchen is available in varying heights, multiple widths, and custom depth options. This customization helps you to fit in your stuff of varying shapes and sizes into the wall cabinets.

How to Pick the Right Dog Food for a Sensitive Stomach

In today’s world, where you are presented with over a dozen choices for every item you would purchase for your own kitchen, it is not surprising that you have an equal number of options for your dog’s food. However, choosing the perfect brand and formula for your dog out of a range of options in the market is not an easy job. Your pet depends on you and trusts you to make the right choice for them. Therefore, it is imperative that you do your research about the products available in the market, understand what your dog needs, know what might be your pet’s problems, and then make a sound decision. What is a sensitive stomach? Dogs are known to have voracious and large appetites. Keeping that in mind, it is normal to assume that they have strong stomachs. They can eat close to anything be it sweets, bakes, chewy gum, hard leather or even woolen socks for that matter! It always so happens that the strongest of them are prone to allergies and can develop a disorder which is medically translated as a sensitive stomach. This might be due to a sudden change in the food habits or even due an infection picked up from somewhere.

All You Need to Know about Cat Food

For cat owners, cat food is a hot topic. You need to think about it in different aspects. The best thing is to know which ingredients are good for cat food and which are harmful. If you are aware of this, you can get an idea about the quality of the cat food just by going through the label. It is always sensible to stick to one brand of cat food. However, you may also want to try and prepare cat food yourself. There are also various options for wet cat food as well. Cat’s love for fish is universal, so you can do without going for expensive cat food. Nevertheless, whether you buy it or prepare cat food at home, you need to ensure that the food contains enough nutrition and calories. You would need to have some idea about the ingredients that must be present in cat food and make a worthy selection for your cat. Basic ingredients present in good cat foods Cats need a variety of nutrients to stay healthy and active; they need various vitamins, minerals, fats, proteins, and oils. The following is a brief explanation of the basic ingredients that should be present in cat foods.