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Everything There is to Know About Giving Tuesday

Giving Tuesday is followed by Thanksgiving, Black Friday, and Cyber Monday. Such a day might be the right opportunity to start if you have ever felt the need to give back to society. When our hearts, stomachs, and lives are packed to the brim, contributing to the lives of the underprivileged makes a big difference. This day is perfect for sharing joy and gratitude with the world and spreading happiness with those in need.

What is Giving Tuesday?
As mentioned, Giving Tuesday follows Thanksgiving. In 2022, this day falls on November 29th. The movement was established as a charitable event to give back to the community. A campaign for Giving Tuesday was first launched back in 2012. Since then, it has become a more significant event that encourages people to give and celebrate generosity.

The whole point of Giving Tuesday is to devote time and resources to charitable causes and encourage others to return to the community that has given and help them grow. Apart from money, you can donate some time to local community centers. The official website of the organization refers to the movement as “radical generosity.” In 2021, its reach went to as many as 80 countries. Reports suggest that Giving Tuesday has obtained donations of close to $2.5 billion in the United States alone.

History of Giving Tuesday
The Giving Tuesday initiative was conceptualized by the 92nd Street Y community center in 2012 in partnership with United Nations Foundations. It was first announced in September of that year, just two months before the first time the public holiday was celebrated. Mashable first announced the movement on its website. The goal behind this whole holiday was to bring together people on a mission to do good for society. With the passing years, the movement started gaining more traction. With the growth of the movement, donations grew considerably over the years. It also meant the movement had grown global and had numerous countries participating in the initiative. In 2017, the Bill and Melinda Gates Foundation announced a $2 million donation for fundraisers bringing the total to a whopping $45 million.

How Non-profits Affiliate with Giving Tuesday
Suppose your organization is keen on participating in the Giving Tuesday initiative. In that case, you only have to follow the basic instructions listed on the official website. Some pointers that might come in handy are

Prepare in Advance
Have a clear message for an organization that will help promote the cause of the non-profit, along with propagating the Giving Tuesday message. The message will bring together masses that resonate with your cause. It will also lead to more people landing on your organization’s donation page and volunteering.
Leverage Social Media
Social media is how most communication happens these days. It is the place to be if you want to propagate a cause or message or even promote something. All you have to do is gather your supporters online and line them up with the cause. If you work for or run a non-profit, you can align your message with Giving Tuesdays. The only point of consistency in your branding is to maintain the name of your non-profit throughout social media without changing it. After that, you can create and promote content for non-profits on various social media platforms. You can even send out reminders and promotional emails, pamphlets, and press releases.

Ways to Participate in Giving Tuesday
A simple search for the “GivingTuesday” hashtag on social sites will bring up countless results about organizations willing to help bring the cause forward. You could just as easily find hashtags that combine the movement and some specific non-profits. Checking in with local or group non-profits is also a feasible option.

The official website for Giving Tuesday can offer a list of things individuals or groups can do to set out on the path of the movement. It can also provide you with a map of finding other groups that act as a guide to the right way of giving and expressing gratitude. You can work with some common causes and organizations like Give Blck, Love For Our Elders, and The Autism Society.

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