About Under Armour The company started with a simple plan to make a superior T-shirt. The idea was to build a product that would help the athletes perform without too much sweating. The plan worked and today, Under Armour is a well-known brand in the business of making performance-oriented clothing for athletes. It was in 1996 when Kevin Plan, a University of Maryland football player thought of making apparels for athletes that would keep them cool, light and dry throughout the game. He was fed up with the idea of changing his T-shirt after every game because of heavy sweating. Plank was absolutely sure that there would be something which was better than a traditional T-shirt. After doing careful research on this subject and speaking with several experts, he came up with his first product, HeatGear T-shirt. Simply put, this product helped athletes keep cool, dry and light in extremely hot conditions. The fabric of this cloth was made of synthetic materials which had moisture-weakening properties. Kevin named his company Under Armour, which made people curious about his products. He ran his company from the basement of his grandmother’s house and used to travel the entire East Coast selling his products from the trunk of his car.

Sportswear is a crucial part of your wardrobe, especially if you are into sports and physical pursuits on a regular basis. This is due to the fact that one will need to wear clothing and shoes that are comfortable, form-hugging and breathable even as they help you carry out the motions in an unhindered manner. It would not be an overstatement to say that the sportswear aspect of your wardrobe is an investment that will keep you safe and secure even as you exercise comfortably while you are on the field and off of it. The Under Armour brand is one such superstore that stocks a variety of well-known brands, which deliver quite a punch when it comes to various sports that people practice. Here are the salient features and collections that you will find in the Under Armour clothing collection. Also, you can shop for this clothing with the help of coupons which will bring some amazing discounts and deals! Uppers: There are many kinds of upper wear that one can find on the Under Armour clothing racks. You can also shop for these online. The various kinds of uppers are engineered to suit the kind of movements that one carries out for various kinds of sports.

Be it a brick-and-mortar store, an online business or a large enterprise, you need to constantly work on promoting your business to give it a competitive edge. Some businesses like grocery stores launch new products quite frequently. This requires even a more focused approach to promotional activities to maximize its sales and generate the target revenue through it. If you run an online grocery store, you need effective ways to retain your existing customers and target new ones. Here are some simple but effective ways to promote your online grocery business. Count on discounts to attract new customers and keep the existing ones happy. Not only offer holiday deals but ensure monthly discounts on few categories to retain your regular customers. Offer your customers promotional codes to lower their bill amounts. Promote these discounts not only on your website but also on your social media channels. Use your social channels to promote your products on offer. Share news about every new launch. Build it up with some advance notice so that it creates a buzz. For instance, you plan to sell organic bread in your grocery store. You can begin the promotions for the same with the big announcement and then regularly post pictures and relevant information about the product line until the launch.

Choosing the right wedding dress can be the difference between making or breaking the entire wedding ceremony. After all, all your friends and family will remember your dress. The photographs will stay as a reminder of one of the best days of your life. Therefore, it is important to invest in an exquisite wedding dress that is made for your body type. Even though every individual has a unique body, it can be broadly classified under a group. Get to know your body to get the most suitable wedding dress for your big day. Pear-shaped Go for a gown that gradually flares outward. A-line dresses will flow over your lower body while highlighting the narrowness of your waist. It will take attention away from the thighs and hips. Look for sturdier fabrics that would not cling to your body. Top Heavy Your wedding dress must have a scooped neckline. This will aid in opening up the face and display your most positive features without revealing much of the cleavage. If you love strapless gowns, you must choose a wedding dress that has a straight dip or a sweetheart shaped neckline. Don’t go for a style that will run straight across as it will make your bust appear bigger.

Shakespeare had, eons ago, given the jewelry designers the exact psychology of every buyer, when he said beauty lies in the eyes of the beholder. The very idea of beauty is quite subjective and keeps varying from person to person. Every year, the jewelry trends keep changing and fashion enthusiasts try to keep up with these trends. What had been in vogue two years ago, would not be considered a trendy jewelry in the present day. However, there are certain jewelry items that never go out of style! These aren’t the actual vintage jewelry that people pay an atrocious amount for, they are the regular jewelry items that has withstood the test of changing times and trends, and still hold a very important position is a woman’s jewelry box. If you wish to own jewelry that would never fade into oblivion, then these are some really interesting jewelry that would make you feel elegant and trendy at the same time. Diamond studs- Diamonds are a girl’s best friend. This statement is reasserted in the fact that diamonds never go out of style. A pair of simple diamond studded earrings are a must in your jewelry box. These are the most elegant and minimalistic jewelry that you can ever wear.

Beauty is a very subjective term, and like Keats said, a thing of beauty is a joy forever. So, it shouldn’t come as a surprise if people indulge themselves in things that make them feel beautiful. Getting a facial has its benefits, but what can make someone eternally and perpetually beautiful? So, what gives you the confidence to venture out of your house on a bad-hair day? Well, if you are wearing the latest star-studded ear cuffs, there is a high possibility that instead of looking at your frizzy hair, people would be admiring how brilliantly your ear cuffs shine. Thus, the answer to this dilemma is, your jewelry would always be there to rescue you in dire circumstances as these. Your tendency to wear dazzling jewelry or the way you were crushing on Audrey Hepburn’s “tear-drops” earrings shouldn’t alarm you. Women always dote on their jewelry. However, similar to how changes affect almost every part of our life, our jewelry options too undergo a change. Since you are living in the year 2017, it would be advisable for you to update your jewelry box and fill it with the latest jewelry trends of 2017. Here’s a list of the top trends that are currently governing the fashion realm.

For every traveler, it is a priority to have a comfortable and smooth trip. However, most people remain stressed because of their luggage and its handling. This happens when they do not choose proper luggage per their requirements. If you want to make your next trip easier and free of all the drama, then check out some tips on finding the correct luggage items that make you travel lighter while offering quality. Type of luggage Check your travel requirements in general. Lone travelers going for business purposes or family travelers going on vacations may not need to carry the same kind of luggage with them. Following are a few preferred types of luggage that you may choose from: Backpacks: If you have to carry a few items for a day or two, it is wise to travel light with a backpack, which may have retractable handles and wheels for an easy steer at the airport. You may opt for a backpack with backs straps too. Duffle bags: These bags have now become common yet stylish luggage items for easy travel. Additionally, these fit well in an overhead luggage compartment, thus not causing hassles to you or your co-passengers. However, it can be painful to carry them on your shoulder for long.

Whether you’re boarding a long journey train or airplane to attend an overseas meet, you definitely have luggage with you. Depending on the amount of time and the place you are off to, you need to decide how much luggage you should carry. Here are some amazing luggage facts that you should know while you decide what to include and what to leave behind in your luggage. Coined in 1596 The juxtaposition of the verb “lug” and suffix “age” resulted in the formation of the term Luggage. This happened in 1596 AD. While “lug” means dragging, “age” refers to act. Hence, luggage literally means something that can be dragged. Shakespeare used luggage for the very first time in a literary work Only a year after the term luggage was created, famous playwright William Shakespeare used it in one of his finest works. He became the first laureate to use the word for the very first time in his play Henry IV. Duffel bags are named after a town One of the most famous types of luggage bags are Duffel bags. The name of the bag has been derived from the name of the Belgian town that produced them for the very first time.

This might come across as a hyperbole, but almost everyone guards their precious jewelry with their life. Diamonds are a girl’s best friend, so are platinum, gold, silver, and every other precious metal on the face of the earth. Everyone loves to indulge themselves at some point of time. Some people go backpacking to the places that held their fancy forever, while some buy something they had always set their heart upon while window shopping. If you belong to the latter category of people, then every time you feel you should be pampered, you might set out to buy some cute jewelry that had caught your eye. A woman has a lot of options when it comes to choosing a jewelry. There are chains, necklaces, earrings, rings, anklets, and everything that you can see on the ramp. However, the classic gold chain is an eternal favorite. A gold chain is an ornament that can be worn by you and your grandmother alike. So, if the precious yellow metal has caught your fancy and you just waltzed into a jewelry shop to buy a gold chain, there are certain things one must take care of. Such as these: The first thing you notice about the gold chain is how it feels in your hands.

Our sedentary lifestyle takes a huge toll on our bodies, and pretty soon you can see a paunch slightly jutting out of your favorite shirt, or you might find your pretty skinny jeans cutting into your thighs. These are signs that indicate the fact that we are neglecting our body. So, what do you do next? It’s never too late to make amends to your routine. You can either join a gym or take up some sport to keep your body from flailing. However, there are people who do not enjoy working out in confined places and aren’t motivated to follow the routine every day. So, there’s still hope for such people. Pick up your running shoes and start jogging in the morning. Nothing brightens your day than being in the midst of nature and exercising at the same time. Now that you have decided to go running, the next question is, which running shoes should you opt for? There are plenty of different running shoes in the market and this might add to your confusion. So, let’s make it easier for you. If you are looking for durability and style plus a dose of comfort, Asics running shoes are what would fit the bill perfectly.

Almost everything on the face of the Earth has some sort of history attached to it. Human history and evolution, everything has been chronicled. You shouldn’t be surprised if you find the history of your favorite fashion brand and how it evolved from the founder’s brainchild to the popular clothing brand it has become. People like finding facts about the things that hold their interests: for example, if you love jewelry, you would read into the evolution of your favorite jewelry brand. If clothes and jewelry can be chronicled, so can your favorite Asics running shoes. Asics running shoes has been a favorite of regular runners and hardcore athletes. The comfort quotient, blended with style and strength, has been the major trademark of Asics right from its inception. If you love your Asics running shoes and aren’t aware about how it came into being, keep reading. Asics is the brainchild of an entrepreneur who had the foresight to think of how a healthy body would impact the morale of his generation and the others to come. Kihachiro Onitsuka had founded the Onitsuka Co.Ltd in the year 1949 with the sole intention of reprising the Japanese youth’s morale that had suffered a setback during the war-torn period.