A do-it-yourself sweepstake!
You need something to enliven your sales, broaden your customer base and broadcast your brand amongst the commoners, so what do you do? You need something that would quirk up people’s interests and draw them to you as a moth to a flame! Also, everyone loves to win something or the other without the need to put in much effort. Thus, include the Sweepstake into your publicity strategies. A sweepstake would allow you to engage your audience very effectively and at a great speed. This would help you promote your product, introduce the masses to your brand and can also result in the creation of a future customer base. So, the good news is that you can create your own sweepstake . The following pointers would help you in this process. Decide your goals before making the sweepstake. Why do you wish to create a sweepstake? What do you wish to achieve with this? If your purpose is to introduce your brand to people who have never heard of it before, choose which sweepstake would you think would generate interest among the masses. Everyone would participate in your sweepstake with the intention of winning the prize. Make sure that the prize is something worth their time and which can entice them into participating.