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Digital marketing toolkits

Digital marketing toolkits

Digital marketing is the umbrella term for all your online marketing efforts. Promotional and marketing strategies are often brainstormed and written as the foundation of an organizations marketing plan. Using electronic media in its most effective ways lets us explore a new platform in marketing arena. Channels and methods for online marketing strategies: People want the best and reliable products in market and the choice of product selection differs from one person to the other. It’s a difficult task for the service provider to understand the wants of man and satisfy them. Digital marketing paves way to understand the wants of customers, for example, online shopping websites monitor what are customer likes and preferences, what’s viewed, how long they access the site, sales conversions, etc. Based on this, it’s easy for a service provider to improve the shopping experience and enhance the range of products and showcase similar products. Know your customers: It’s important that you should know your customers better than anybody else for communicating with customers is very essential. Here, the four W’s and one H comes into play (when, where, why, what, and how). However, the medium of communication web, social media, emails, text messages, personal calls should be taken into consideration.
Role of pay per click in digital marketing strategy

Role of pay per click in digital marketing strategy

What is pay-per-click management? Pay-per-click (PPC) is a simple internet advertisement tool where the advertiser display the ads in search engines like Google, yahoo and Bing. When a user clicks on it a fee will be transacted from the advertiser to the publisher. These listings appear on the top alongside above the non-paid organic search results. You would have noticed those ‘Ad & sponsored’ symbol marked with yellow label beside the links, those are the pay-per-click advertisements. The search engine is paid every time the user clicks on the sponsored links. These ad sites are given for auction and you can bid the maximum amount you are willing to pay-per-click to the publishers. Why is PPC important to digital marketing? Pay-per-click advertisement can attract more traffic due to its base. If you spend more and get the top most position possible customers will see your ad first. If your ad is well written, people are more likely to search for key phrases on which you bid and you will start receiving clicks once the ad is activated. Hence, its marketing spend is quick. With the help of some systems for instance Google Ad Words you can whip up targeted views within few minutes of launching an account.